We aspire to delight our consumers with superior quality products at affordable prices. Our flagship brands such as HIT in household insecticides, Stella in air fresheners and Mitu in baby tissues and baby care are market leaders in their respective categories. Our brand portfolio also includes other household and personal care favourites like Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock and NYU, which can be found in most Indonesian households.


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