Establishing a strong foothold across ASEAN is an important part of our strategy at Godrej Consumer Products, both in terms of business size today, as well as for the future. We are excited about the tremendous potential that it offers, with significant opportunities to drive penetration and increase consumption across our core categories.
We have bold ambitions of building a leading beauty, home and personal care player across ASEAN. We forayed into Indonesia in 2010 with the acquisition of the popular Indonesian home care player, the PT Megasari Makmur Group. Today, Godrej Indonesia is a leading household and personal care company, delighting 16 million households across Indonesia. Our flagship brands - HIT in household insecticides, Stella in air fresheners and Mitu in baby tissues and baby care - are market leaders in their respective categories. Our brand portfolio also includes other favourites like Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock and NYU, used across Indonesian homes.
We are constantly innovating and looking for new ways to add to our portfolio with more superior quality products at affordable prices. Our unique multi-local operating model, founded on values-based partnering and operational autonomy, offers distinctive advantages. It allows us to drive local agility and tailored innovations, while tapping into backend synergies, and leverage common insights across our global business.
We believe that brands and businesses should be local. So, we are investing in local manufacturing set ups across Indonesia. Building strong local talent, with a particular focus on fostering diversity and inclusion, is a key priority for us. We are very proud of our over 4,000 team members and our focus is to make Godrej Indonesia a truly inspiring place to work. We promise Godrejites a culture of ownership and innovation; take serious bets on them and differentiate basis performance. We also understand that our team members play multi-faceted roles and so we strongly encourage them to explore their whole selves.