Mosquitoes are a serious health threat in Indonesia, especially for the wider community. 8 out of 10 Indonesian people live in an area where mosquitoes that carry many diseases proliferate. Meanwhile, 4 out of 10 households in Indonesia still use mosquito coils to protect them from mosquito disorders. Their main consideration is the price of an economical product. In recent decades, mosquito coils have not experienced significant innovation.
Today, Godrej Indonesia introduces HIT Magic Expert, a superior and affordable solution to meet the needs of consumers of mosquito coils. Through the innovations presented this time, HIT offers advantages over the limitation of mosquito coils that have been there by presenting the latest solutions that not only repel but kill mosquitoes instantly, offer protection throughout the night, offer products made from cardboard that is not easily broken with the formula HIT dot which is effective even for recalcitrant mosquitoes and 4 times more potent with 4 times less smoke.
At the press conference today, Akhil Chandra, President Director of Godrej Indonesia, said, "Mosquitoes continue to evolve and become more stubborn, therefore the solution must also continue to evolve. While many Indonesians still use mosquito coils, there has never been a significant innovation for this massive product segment. "
"We are here to present disruptive innovations to help protect the public from the threat of diseases caused by dangerous mosquitoes, including Dengue Fever, Malaria, Zika and Chikungunya. We are proud to introduce HIT Magic Expert, the world's first innovation breakthrough developed in Indonesia, for consumers of mosquito coils in Indonesia, "continued Akhil. The HIT Magic Expert that was launched is a continuation of the innovation commitment of the HIT Expert product range that was introduced last year to fight recalcitrant mosquitoes.
Puneet Kusumbia, Marketing Director of Godrej Indonesia, added, "Since it was first introduced in the early 1900s, mosquito coils have not experienced significant development. Meanwhile, the demands and challenges facing consumers continue to develop. We present HIT Magic Expert in the form of a Pyramid, an innovation that has never existed before to answer the needs of people in this segment. "
On the same occasion, dr. Lula Kamal, Brand Ambassador for HIT, revealed, "HIT Expert, which was introduced last year, has always been the answer to the needs of consumers like me to eradicate recalcitrant mosquitoes. As a consumer who is also a mother and doctor, the efficacy of mosquito coils is certainly a major consideration. An important factor for me in choosing mosquito repellent is that it can maintain my family's rest and provide protection throughout the night. With the presence of this new breakthrough from HIT Magic Expert in this mosquito coils segment, the pyramid is a new era of mosquito coils! ”
HIT Magic Expert will be available for Indonesian consumers starting on October 18, 2018, in 4-packs with a retail price of Rp. 2,000 and 10 contents with a retail price of Rp. 4,000. HIT Magic Expert is also available in two premium fragrance options, namely Classy Lily and Floral Blossom.